Bárbara Olsen Psychologist & Influencer
2024
Bárbara Olsen is a psychologist specializing in emotional intelligence and a digital influencer who has experienced a transformative journey. Through her social media growth via @criarcomempatia (meaning' create with empathy' in Portuguese), she has harnessed her unique skills to communicate intimately. Her journey resonates with women searching for self-awareness in different life phases—such as motherhood—inspiring them to embark on their journeys of self-discovery.
Nowadays, she has a 90k audience on her channels, with lectures scheduled in different parts of Brazil and a book coming in the near future; the influencer needed a rebranding, adopting her name and image as communication key points. Thus, we developed a brand strategy and visual identity unifying the path taken with her vision for the future, allowing consistency and authority in her niche.
Creative Concept: Accept, rebuild, grow.
The principal design element is the shell, symbolizing organic growth and nature. Much like a shell protects its precious pearl, it represents our journey of self-awareness. The shell's layers symbolize our different facets, constantly reformulating to reveal our true selves. This symbolism is a powerful reminder of our capacity for self-discovery and transformation. The shell, with soft curves and organic lines, represents peace, acceptance, and care. These shapes mean the continuous fluidity of the self-awareness process, with no rush or pressure. The shell also represents a bold transformation, so as an oyster dares to transform a grain of sand into a pearl, our capacity to transform our experiences, including the difficult ones, into wisdom is a brave attitude. This requires facing the challenges and showing a bold spirit.
