Bayit
2024
An expert auctioneer hired me to develop the brand identity of his real estate auction company. Despite his vast experience in the sector, the company's creator is young, and his brand would have to reflect his personality and originality in the niche.
I developed a versatile brand to communicate with different personas through strategic language. Based on the key metaphor, we connected the company with the expression "turning of the key," commonly used in Brazilian Portuguese to define a positive change or a new perspective and mentality.
