922 Padel Club
2024
Padel is a growing sport in southern Brazil. Unlike tennis or beach tennis, it happens on closed courts and perfectly suits the region's cold weather. With a boom in the sport and a business opportunity in sight, two partners created the 922 Padel Club (Seberi - Rio Grande do Sul), a space that guarantees quality of life through the practice of the sport and great experiences with friends and family, as it has a bar, barbecue space, and kids' area. With a well-defined target audience and the aim of making the sport part of the regional culture, I was commissioned to create the company's identity project.
Based on the idea of a racket and a ball, simplifying the objects to their pure structural forms, I explored the negative part of the nine in the concept, and the angle of the numbers to add dynamism and movement to the monogram. With an unconventional color palette for the segment, differentiated the brand in the competitive landscape and positioned it with modernity and exclusivity. In this way, I delivered a brand that delighted the partners and helped launch and establish 922 in the market.
