Lupe Mexican Food
Commissioned by a chef entrepreneur to create the identity of her new street Mexican food restaurant in Curitiba, Brazil. With originality, the place brings a new vision to Mexican cuisine in the city, respecting traditional Mexican dishes while adding a Brazilian touch, using local and cultural ingredients to create new flavors.
Considering the logo mascot, illustrations, and visual universe, the project's goal was to respect the joyful, friendly brand's personality, bringing incredible sensations over the food, and generating an instant connection with the audience.
