Buenaça
2024
Buenaça is a company in the State of Rio Grande do Sul (Brazil) that specializes in fabricating and selling objects and clothes deeply rooted in regional culture, with 11 years of experience in making these exclusive products, yield cultural pants called "Bombacha" and others products with artistic value in the Regional people (called "Gaúchos" in Brazil), the business needed a redesign project to support the growth strategies, adding tradition and a new perception for the brand.
In this project, we delve into the brand essence to create a refined approach that adds value to the brand's manifestations. I express the symbols and the brand personality in an iconic way that harmonizes with the farm context, incorporating typography, colors, and images. The strategy and redesign align with the Gaúcho culture, ensuring a precise positioning and adding depth to the project's fronts.
