The Brief Store
2022
The Brief Store's directors commissioned me to create the brand identity project for the company, an emerging digital communication agency from Auckland, New Zealand. Sometimes, we, as creative professionals, encounter clients with a clear vision for their corporate design. Since the initial contact with the directors, I have understood what "look and feel" they expect from the business.
With a bold and minimalistic monochromatic system, we created a top-notch logotype inspired by the neo-grotesque typefaces with a geometric and slightly modular approach; as simple and filled as a rectangle 2:1, we ensured a clean and straightforward creative concept related to the brand's services and context.
The Brief Store's wordmark works blocked; with subtle optical adjustments, the vector is robust and has excellent readability in any size, allowing the brand a powerful visual in any digital or print environment.
