About
Bárbara Olsen, a psychologist specializing in emotional intelligence and a digital influencer, has experienced a transformative journey. Through her social media growth via @criarcomempatia (meaning' create with empathy' in Portuguese), she has harnessed her unique skills to communicate intimately. Her journey resonates with women searching for self-awareness in different life phases, such as motherhood, inspiring them to embark on their journeys of self-discovery.
Nowadays, she has a +100k audience on her channels, with lectures scheduled in different parts of Brazil and a book coming in 2024; the influencer needed a rebranding, adopting her name and image as communication key points. Thus, we developed a brand strategy and visual identity unifying the path taken with her vision for the future, allowing consistency and authority in her niche.
Creative Concept
Accept, rebuild, grow.
The principal design element is the shell, symbolizing organic growth and nature. Much like a shell protects its precious pearl, it represents our journey of self-awareness. The shell's layers symbolize our different facets, constantly reformulating to reveal our true selves. This symbolism is a powerful reminder of our capacity for self-discovery and transformation.
The shell, with soft curves and organic lines, represents peace, acceptance, and care. These shapes mean the continuous fluidity nature of the self-awareness process, with no rush or pressure. The shell also represents a bold transformation, so as an oyster dares transform a grain of sand into a pearl, our capacity to transform our experiences, including the difficult ones, in wisdom is a brave attitude. This requer faces the challenges, showing a bold spirit.
Deliverables
Strategy, Brand Identity, Graphic Design, Brand Book.
Project manager: Carolina Hoff
Art Direction: Neemias Amaral
Brand Design: Sato Mateus
Motion: Kauê dos Santos
Art Direction: Neemias Amaral
Brand Design: Sato Mateus
Motion: Kauê dos Santos
