About
Usually, internal communication from an organization implies something formal and, often, dull. With corporate email marketing patterned, with an extremely business approach. In Mark's case (Panambi, Rio Grande do Sul - Brazil), we aimed to bring relevance to the informational content through a neat naming and visual identity. Thus, we created an acronym C.A.R.A.M.BAH (Insanely Revolutionary, Happy and Motivational Notices, in Brazilian Portuguese) that combined two expressions, a national one ("Caramba") and a regional one from the state Rio Grande do Sul ("BAH"), both expressions mean surprise, admiration and typically used in daily chats.
Deliverables: Creative Concept, Visual Identity.
Art Direction: Neemias Amaral
Brand Design: Sato Mateus
Motion: Kauê dos Santos
Illustrations: Pablo Stanley
