About
With the renovation of a retail chain in northern Brazil, the owners of Arlicenter, a retail store with diverse products, hired us to develop the brand strategy and the visual identity for the business.
In Brazil's scenario, domestic appliances, televisions, shoes, watches, etc, are expensive for the target audience, but many times necessary to have a pretty good life; they make our life easier. In this context, with high-quality brand products and easy payment terms, our strategy was to position the stores as a humanized place, always with the client's best achievements. Thus, Arlicenter helps customers conquer the quality of life and live better.
With an architecture project with black and green as the primary colors, we adapted the visual identity to fortify the brand; the vector solution merged a geometric and clean-filled symbol with a 100% custom logotype that combined old and early sans serif schools to reinforce the symbol's readability and the project strength.
Deliverables: Brand Strategy, Brand Identity, Art Direction, Graphic Design, Brand Book.
Brand Strategy, Creative Direction, Design: Sato Mateus
Render: Patrícia Monteiro Architecture
Brand Strategy, Creative Direction, Design: Sato Mateus
Render: Patrícia Monteiro Architecture
