About
Percar is a family business in Rio de Janeiro. It is known in the region for providing an intimate parking service, understanding the clients, and personalizing the service according to their day-to-day needs. With years of experience in the sector, it already had an established visual identity known by its customer base. Therefore, they approached us to redesign their brand and help position the company as a modern business that values the history it has covered so far but aims for a promising future.
On the graphic side, we evolved the old logo into a more proprietary and functional approach, with modern and humanistic customizations and the necessary adjustments to balance the elements that create the visual signatures. We adjusted the palette's tones to bring modernity and lightness, created an internal signage system, and developed exclusive icons for each company's business area.
Utilizing the phrase "driving innovation in parking management," we explored the supporting graphics, conceptualizing the shapes from the paths and roads that Percar takes to guide the modernization of the business model. Consequently, we delivered a solid identity, positioning the brand as an innovative car park made for people and companies.
Deliverables
Brand Strategy, Identity, Art Direction, Graphic Design, Brand Book.
Project Manager: Carolina Hoff
Art Director: Neemias Amaral
Brand Design: Sato Mateus
Social Media Design: Ellen Martins
Motion: Kauê dos Santos
Copywriting: Rebeca Vilhena
Art Director: Neemias Amaral
Brand Design: Sato Mateus
Social Media Design: Ellen Martins
Motion: Kauê dos Santos
Copywriting: Rebeca Vilhena
