About
Buenaça is a company in the State of Rio Grande do Sul (Brazil) that specializes in fabricating and selling objects and clothes deeply rooted in regional culture, with 11 years of experience in making these exclusive products, yield cultural pants called "Bombacha" and others products with artistic value in the Regional people (called "Gaúchos" in Brazil). Therefore, to help the company in this growth path, we developed Buenaça's rebranding project.
In this case study, we delve into the brand essence to create a refined approach that adds value to the brand's manifestations. We express the symbols and the brand personality in an iconic way that harmonizes with the farm context, incorporating typography, colors, and images. Our strategy and redesign align with the Gaúcho culture, ensuring a precise positioning and adding depth to the project's fronts.
Brand Design & Creative Direction: Sato Mateus
